Why You Should Exhibit at MIHAS 2025: Connect with Global Halal Trade Buyers

If your business is part of the halal industry, there's one event you should not miss. MIHAS 2025.

The world’s largest Halal trade show, Malaysia International Halal Showcase (MIHAS), is a premier platform for businesses to engage with potential buyers, explore new markets, and stay informed about the latest developments in the halal economy. Hosted by the Ministry of Investment, Trade and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE), MIHAS is truly a global platform bringing together over 2,000 exhibitors from 66 countries. The 21st edition will be back from 17 to 20 September 2025 at the Malaysia International Trade and Exhibition Centre (MITEC), and for those considering exhibiting, here are several compelling reasons why it is a worthwhile prospect.

Tap into a Booming $7.7 Trillion Halal Economy

The global halal market is no longer just a small part of the economy. According to a report by Consultancy Asia, the total market size of the halal industry is anticipated to expand to $7.7 trillion by the end of 2025. The global halal market is now a major part of international trade, with demands coming not just from Muslim-majority countries but from non-Muslim consumers too. People want products that are made with clean ingredients, that are ethically sourced, and that meet high standards. Halal products often meet these expectations.

If you have a product or service to offer in this area, whether it's food, logistics, finance, technology or fashion, MIHAS is the perfect place to showcase it to the world.

Meet Serious Buyers Who Are Ready to Do Business

One of the biggest benefits of showcasing your business at MIHAS is the opportunity to meet serious buyers and important industry players globally, who arrive intending to source new halal products or services for their markets.

When you showcase at MIHAS, you'll be putting your business in front of people who can make decisions. If you're looking for opportunities to export, form partnerships, or find new clients, MIHAS is the place to meet the people who are already looking for what you offer.

Strong Government and Institutional Support

MIHAS is unique because of the support it receives. The event is organised by MATRADE (Malaysia External Trade Development Corporation), which is under the purview of MITI. This gives exhibitors and buyers a sense of trust and confidence.

The government is also doing its best to bring in international buyers. As an exhibitor, you benefit from this promotional effort because MIHAS is promoting not only itself, but also you.

Connect with Buyers from 90+ Countries

While Malaysia is an established halal hub, MIHAS goes far beyond its borders. MIHAS in its 20th edition attracted trade visitors from more than 90 countries, including the Middle East, Europe, Central Asia, Africa and South East Asia. These buyers represent supermarkets, distributors, importers, online marketplaces, retailers and even government-linked companies. For exhibitors, this opens doors to regions you might not otherwise have easy access to.

It Covers the Full Halal Ecosystem

MIHAS covers all parts of the halal industry. With 14 industry clusters — Food & Beverages, Pharmaceuticals & Medicals, Services & Enablers, Education, Islamic Finance & Fintech, Modest Fashion & Lifestyle, Media & Recreation, E-Commerce, Cosmetics & Personal Care, Food Technology & Packaging, Retail & Franchise, Halal Ingredients, Muslim-Friendly Hospitality & Tourism, and Islamic Arts & Crafts; MIHAS brings together the entire halal value chain under one roof. You can meet food and drink producers, halal certification bodies, Islamic finance experts, logistics providers, modest fashion brands, pharmaceutical and personal care companies, and even tech startups offering compliance tools. This mix means there are more opportunities to connect with people in different industries. Even if your business doesn't work directly with consumers, your product or service might be exactly what other exhibitors or buyers need to complete their halal offering.

Go Beyond the Booth Experience

When you showcase at MIHAS, you won't just be setting up a booth and waiting for trade visitors to come to you. There are business matching sessions, talks, panels, networking events, and product launches. The organisers will help you arrange meetings via a carefully curated system and also via INSP with people who want to buy your products or services in advance, and they will also provide you with digital tools to help you do this.

You'll also get access to insights via Knowledge Hub sessions. These sessions cover everything from export regulations to consumer trends and can help you improve your business strategy.

Build Credibility for Your Brand

MIHAS is an important event for the halal industry. Your presence at MIHAS sends a message to other businesses. It tells potential buyers and partners that you take the halal market seriously. It also shows that your product or service meets international standards, especially if you've gone through halal certification.

In an industry where trust and transparency are important, being visible is key. It can also help you to work with buyers who are cautious and only want to work with reliable suppliers.

Showcase Where the Halal World Connects

If you're not at MIHAS, your competitor probably is.

In today's halal market, it's just as important to stand out as it is to have a great product. MIHAS is a great platform for your business. So, whether you're launching something new or looking to expand, being part of MIHAS 2025 could be a smart move.

If you are a Halal business, then joining at MIHAS 2025 is a practical way to meet them, grow your network, and tap into the global halal economy. It's about showing up where the action is and being part of a bigger movement that goes beyond products. It's about trust, quality, and opportunity.

If you want to grow your halal business, MIHAS is the place to be. Don’t miss out. Book your space today!

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