KUALA LUMPUR, THURSDAY, 18 APRIL 2024 – Malaysia’s commitment to innovation and sustainability in the Halal industry will be strongly reflected in this year’s edition of the Malaysia International Halal Showcase (MIHAS 2024). MIHAS 2024, themed “Globalising Halal Innovations”, will be positioned as the leading platform for global Halal companies to showcase their most innovative Halal products, services and technologies through 14 curated clusters.

MIHAS 2024, which is hosted by the Ministry of Investment, Trade and Industry (MITI) and organised by the Malaysia External Trade Development Corporation (MATRADE), will run from 17 to 20 September 2024 at the Malaysia International Trade & Exhibition Centre (MITEC).

This year’s edition of MIHAS, which pushes for greater innovation within the global Halal ecosystem, will not only solidify Malaysia’s position as the global hub for Halal industry, but is also in line with the objectives of the country’s New Industrial Master Plan 2030 (NIMP 2030) and the Halal Industrial Master Plan 2030 (HIMP 2030).

According to YB Senator Tengku Datuk Seri Utama Zafrul bin Tengku Abdul Aziz, Minister of Investment, Trade and Industry, this emphasis on innovation and sustainability leverages the NIMP’s focus on transforming Malaysia’s economy by fostering economic complexity, advancing technological innovation, pursuing Net Zero emissions, and ensuring economic security and inclusivity, which are pivotal in Malaysia’s drive towards sustaining its leadership within the dyamic global Halal ecosystem.

“The development of the Halal industry fits in well with the MADANI concept where society will benefit from the job creation and an increase in the standard of living. Recognised as one of the high-impact industries in the Twelfth Malaysia Plan (12MP), Halal plays a pivotal role in the overall development of our country,” he added.

The elements of innovation and sustainability will be showcased in the products and services promoted during MIHAS 2024. These product segments include pharmaceuticals, Islamic finance, fintech, lifestyle, modest fashion, food ingredients and related services. The overall emphasis will be on the value added component and the value chain integrity offered by the Halal ecosystem. Halal certification instils trust among global consumers and is often in line with Environmental, Social and Governance (ESG) expectations. Malaysia exported RM23.35 billion of Halal ingredients in 2022 (Source: Halal Development Corporation). According to a report by The Business Research Company in 2023 titled ‘Global Food Ingredients Market: Regional Comparisons’, the global Halal ingredients market is currently valued at more than US$60 billion.

In his speech during the soft launch, YB Dato’ Seri Reezal Merican Naina Merican, the Chairman of MATRADE, emphasised MIHAS’ role in fostering dialogue and business connections that drive consumer confidence in Halal products and services, both through MIHAS and the International Sourcing Programme (INSP).

Dato’ Seri Reezal Merican stated that this year’s showcase aims to attract over 40,000 trade visitors and feature 2,000 exhibition booths from 45 countries, including Malaysia.

“MIHAS has contiuously attracted numerous buyers, distributors, and investors worldwide. Serving as a comprehensive hub, it offers businesses a platform to showcase the latest trends and technologies in the Halal industry, facilitating market expansion opportunities. By providing insights into market developments and consumer preferences, MIHAS is proven to be an enabler for businesses to stay abreast of industry advancements and maintain competitiveness in the global Halal market.”

He added that with a focus on fostering collaborations and facilitating access to global supply chains, MATRADE will continue to drive growth and sustainability in the Halal market. The INSP held in conjunction with MIHAS generated RM1.31 billion in sales last year, and will continue to facilitate one-on-one business meetings between foreign buyers and Malaysian exporters. This initiative underscores the importance of a resilient supply chain and innovation in meeting the evolving demands of the global Halal market.

In addition, the MIHAS Knowledge Hub returns, offering a series of conferences, forums, and seminars which focuses on providing insights into trends, market access and sourcing requirements with leading keynote speakers, industry experts, and thought leaders. The MIHAS Knowledge Hub consists of four components, with three focusing on market access and one on innovation. This initiative aims to provide an invaluable platform for the global Halal business community to exchange experiences and insights relevant to the industry.

MATRADE’s collaboration with industry partners ensures the ongoing relevance and success of MIHAS. These initiatives highlight MIHAS’ commitment to innovation, which has been recognised by the global trade community, including MATRADE being awarded the World Trade Promotion Organisation (WTPO) Award for ‘Best Use of Information Technology’ in 2022.

As MIHAS 2024 gears up for its 20th edition, it stands as a testament to Malaysia’s pioneering role in the Halal industry, supported by its well-developed Halal ecosystem. The milestone event symbolises two decades of dedication to fostering trade and innovation within the Halal sector, solidifying its position as a key platform for showcasing Halal products and services.

For further details on MIHAS 2024, visit MIHAS · Malaysia International Halal Showcase.

Issued by MNAIR PR Consultancy Sdn Bhd on behalf of the Malaysia External Trade Development Corporation (MATRADE)

Malaysia External Trade Development Corporation (MATRADE)
Sadat Foster Maad (Mr)
Brand & Media,
MIHAS MATRADE
[email protected]

About Malaysia International Halal Showcase (MIHAS) 2023

Since its inception in 2004, the Malaysia International Halal Showcase (MIHAS) has evolved into a pivotal event for both local and international businesses to flourish within the Halal trade, significantly contributing to the global Halal economy’s expansion. In 2023, MIHAS set a new benchmark by recording sales of RM3.20 billion, surpassing its target by 24 percent. This achievement not only underscores MIHAS's stature as a premier global trade platform for the Halal industry but also highlights its role in driving the sector's growth and innovation.

MIHAS has established itself as a dynamic marketplace, offering a broad spectrum of opportunities that extend beyond Halal food. It encompasses sectors such as Halal pharmaceuticals, medical devices, finance, modest fashion, personal care and cosmetics, and even Muslim-friendly tourism. This diversity reflects the evolving nature of the Halal market and MIHAS's commitment to catering to its multifaceted demands.

The 20th edition of MIHAS, under the theme “Globalising Halal Innovations”, will place a special emphasis on fostering innovation and sustainable initiatives. These key focus areas are designed to spearhead steady growth for the Halal economy, ensuring that it remains vibrant and resilient in the face of global challenges. By encouraging local and international players to embrace innovative solutions and sustainable practices, MIHAS aims to not only enhance the competitiveness of the Halal industry but also to contribute to a more sustainable and inclusive global economy.

MIHAS’s global reach is not confined to the ASEAN region alone; it enjoys robust international support, evidenced by the enthusiastic participation of International Pavilions from countries across the globe. This includes trade commissions, various government agencies, industry players, and market leaders, all coming together to explore and seize the vast opportunities within the Halal market. This international collaboration underscores MIHAS’s role as a global nexus for the Halal industry, facilitating cross-border trade, and knowledge exchange, and fostering partnerships that span continents.

As MIHAS continues to evolve, it remains committed to its mission of galvanising the global Halal industry, promoting innovation, and supporting sustainable growth. Through its comprehensive platform, MIHAS not only showcases the latest trends and innovations in the Halal sector but also catalyses forging business connections and dialogue that drive the industry forward. With each edition, MIHAS reaffirms its position as a key player in shaping the future of the global Halal economy.

About the Malaysia External Trade Development Corporation (MATRADE)

The Malaysia External Trade Development Corporation (MATRADE) has been at the forefront of promoting Malaysia's exports, playing a pivotal role in enabling many local companies to establish and expand their presence in global markets. As we continue to spotlight capable Malaysian companies on the international stage, our efforts are aimed at making the ‘Made-In-Malaysia’ brand synonymous with excellence, reliability, and trustworthiness. This commitment is reflected in our strategic initiatives and comprehensive support programmes designed to empower Malaysian exporters to navigate and succeed in the competitive global marketplace.

Underpinning MATRADE’s mission is a deep-seated belief in the quality, innovation, and diversity of Malaysian products and services. By fostering a conducive environment for export growth, MATRADE has been instrumental in helping Malaysian businesses not only enter but also thrive in new and existing markets worldwide. Our approach is holistic, encompassing market intelligence, trade advisory services, and capacity-building programs, all tailored to the nuanced needs of Malaysian exporters.

MATRADE’s efforts extend beyond traditional trade facilitation. We are committed to championing the Halal industry, as evidenced by our pivotal role in organising the Malaysia International Halal Showcase (MIHAS).

Furthermore, MATRADE’s dedication to sustainability and digitalisation reflects our forward-thinking approach to trade promotion. By integrating these elements into our initiatives, we aim to ensure that Malaysian exporters are well-equipped to meet the evolving demands of the global market, thereby securing Malaysia's economic future and reinforcing our position as a trusted trading partner.

As we look to the future, MATRADE remains steadfast in its mission to elevate Malaysia’s export landscape. Through strategic partnerships, innovative programs, and a relentless focus on quality and excellence, we are helping to shape a resilient and dynamic Malaysian export sector that is capable of achieving sustainable growth on the global stage.