COMPANY INFORMATION




SOCIAL MEDIA MARKETING STRATEGY DESCRIPTION

Please describe how the company develop strategy for social media platform in promoting MIHAS 2022?
*Please include information on creating and curating strategy in engaging social media platform to promote MIHAS 2022 and company brand. *Write-up shall not exceed than 500 words






SUBMIT



NOMINEES WILL BE EVALUATED BASED ON THE FOLLOWING CRITERIA

A. General Criteria
• Participant need to post / share their entries on social media
• All social media posting should tag MIHAS
• Posting and engagement should be regular and consistent
• The social media profile must be accessible to the public

B. Strategy
• Strategic selection of social media platform
• Integration of brand positioning for MIHAS and company brand
• Suitability - entry / post is in line with theme (services, non-food etc.)
• Branding - brand recall ability

C. Creativity
• Content creation (messaging and uniqueness etc) & technique
• Caption - creativity in expression, inspirational, clarity / appealing of message (storytelling)
• Utilizes creative uses of rich media (memes, gifs, artwork) to support messaging

D. Impact of promotion
• Trending through use of hashtag #MIHASAwards2021 #ThinkHalalThinkMihas, #MIHAS2021 #ChooseMalaysia
• Engagement with target audience / followers
• Engagement rates (number of likes, shares)


For further inquiries please contact Mr Jake Lee (jakelee@qube.com.my / +6018-296 3217)