Please describe how the company develop strategy for social media platform in promoting MIHAS 2022? *Please include information on creating and curating strategy in engaging social media platform to promote MIHAS 2022 and company brand. *Write-up shall not exceed than 500 words
I hereby confirm that the information provided herein is accurate, correct and complete and that the documents submitted along with this application form are genuine
NOMINEES WILL BE EVALUATED BASED ON THE FOLLOWING CRITERIA A. General Criteria • Participant need to post / share their entries on social media • All social media posting should tag MIHAS • Posting and engagement should be regular and consistent • The social media profile must be accessible to the public B. Strategy • Strategic selection of social media platform • Integration of brand positioning for MIHAS and company brand • Suitability - entry / post is in line with theme (services, non-food etc.) • Branding - brand recall ability C. Creativity • Content creation (messaging and uniqueness etc) & technique • Caption - creativity in expression, inspirational, clarity / appealing of message (storytelling) • Utilizes creative uses of rich media (memes, gifs, artwork) to support messaging D. Impact of promotion • Trending through use of hashtag #MIHASAwards2021 #ThinkHalalThinkMihas, #MIHAS2021 #ChooseMalaysia • Engagement with target audience / followers • Engagement rates (number of likes, shares) For further inquiries please contact Mr Jake Lee (jakelee@qube.com.my / +6018-296 3217)
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Please select the products/services you are interested in at MIHAS 2022. (Please select not more than 5)
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